Embedded technical lead for design agencies building AI products and founders shipping at speed. Full-stack engineering from concept to production.
Embedded technical lead for agencies and early-stage teams. You bring the client relationship and the creative direction — I own the architecture, the code standards, and the technical delivery.
End-to-end product engineering. Architecture, implementation, and deployment of web applications that are built to last — fast, secure, and scalable.
End-to-end agentic system design and implementation, backed by 15+ years of full-stack experience. Utilizing AI-powered workflows that think, plan, and execute.
Pixel-precise interfaces with modern design systems. Composable, accessible components that perform beautifully and delight users at every interaction.
Zero-to-one product builds. From concept through launch — auth, billing, onboarding, and the full product stack, shipped with speed and precision.
SaaS products and client projects — from concept through scale.
An AI-powered technical scoping tool for design agencies. Paste a client brief and get a proposal-ready scope document in seconds — stack recommendation, phase breakdown, cost estimates, risks, and next steps.
A SaaS platform that simplifies event organization and group sign-ups for communities, teams, and cohorts. Built with a modern, intuitive UX as a fresh alternative to overcomplicated solutions.
Transform your venue into a hub for local events. Connect with organizers, fill your calendar, and become a cornerstone of community life.
A companion app to Village that brings events to life in real-time. Features live timeline control, attendee check-in sync, crowd reactions, Q&A management, and instant broadcasts — all designed to run seamless in-person and hybrid events.
Personal portfolio for a developer at the frontier of human-AI collaboration. A minimalist Astro site with an enigmatic editorial aesthetic — where code meets concept, and the line between human ingenuity and machine intelligence deliberately blurs.
IN PROGRESS
Something new is being built. Check back soon.
UNDER NDA
Most client work is confidential. Happy to discuss on a call.
Modernization and architectural leadership across industries.
Modernized a solar energy company's web presence with an agentic engineering approach, replacing legacy infrastructure with modern full-stack tooling.
Legacy website infrastructure limited scalability, lacked modern UX patterns, and couldn't support dynamic content workflows. The team needed a platform that could evolve as fast as their product innovation.
Built a modern Next.js + Contentful stack with agentic engineering at its core. Integrated content management, well-defined workflows, and a design system that prioritized developer velocity. The result: a platform that ships features in days instead of weeks.
Enabled rapid iteration on marketing content, reduced deployment friction, and created a scalable foundation for future product integrations. Team can now maintain and extend the platform without bottlenecks.
Led frontend modernization of a benefits platform, migrating from legacy Wordpress infrastructure to a modern headless CMS architecture.
Aging Wordpress-based system created maintenance overhead, slower content updates, and suboptimal user experience. The platform needed to serve millions of users accessing benefits tools while maintaining reliability.
Architected a migration to Contentful + Uniform headless CMS with modern React frontend patterns. Optimized component architecture, implemented intelligent caching, and streamlined the content management workflow. Prioritized performance and accessibility throughout.
Significantly improved page load times, reduced content management overhead, and created a more maintainable codebase. The platform now handles scale efficiently while delivering a noticeably faster user experience across the benefits tools.
Seth embedded as technical lead across three of Matic's most demanding builds, and operated with the ownership of a full-time CTO rather than a contractor. For a large clean energy client, his platform architecture and developer collaboration delivered a sophisticated enterprise build on Contentful in under five months. For a tech startup, he architected the platform modernization end-to-end and, just as importantly, brought the team with him — mentoring junior engineers, navigating hard tradeoffs with the founders, and making critical decisions that lifted performance and technical stability across the board. Seth is a rare combination of deep technical depth, real product instinct, and the leadership presence to lead from inside. I'd bring him onto the next thing without hesitation.
Seth and I worked together at Uniform where he grew from demo engineer to technical product owner in a short time. His leadership skills and overview of different disciplines' needs from a product demo are excellent. He managed developers across cultures and countries and presented to execs every week. Seth is creative, flexible, and able to adapt to changes in circumstances. Next to all this, his knowledge of web development and design is deep, and he is a team player.
I have had the pleasure of working with Seth on a client project implementing Uniform. Seth's attention to detail and hands-on knowledge of front-end tooling, with an eye for design consistently resulted in top-notch products that exceeded client expectations. His ability to balance technical excellence with a strong business mindset made him an invaluable asset to every project. Not only did Seth produce exceptional work, but his approach also won over both tech teams and business stakeholders alike. I highly recommend Seth to any team looking for a developer who is not only talented but also a genuine team player with an eye for detail and a passion for delivering quality.
Seth was an OUTSTANDING teammate to collaborate with in our tenure together. He was not only quick to ask questions but he was even quicker to provide solutions — even on problems that I hadn't even crossed the bridge for yet. He was a great pleasure to work with. I'd do it again in a heartbeat!
Seth's passion and dedication to his work are unmatched, and his commitment to authenticity and collaboration are values that he truly lives by. As a leadership and development coach, I have witnessed firsthand how his approach to work creates a supportive and empowering workplace culture, where creativity and innovation thrive. His unique blend of skills makes him a true asset to any team. If you are looking for a creative partner who embodies the values of authentic communication and collaboration, I highly recommend working with Seth.
I enjoyed working with Seth to publish creative, message-focused content for UNCSA. Seth's organized and intentional approach to his work was much appreciated when juggling ever-evolving production and post-production schedules. He took the time to research and ensure that the team was utilizing all tools that were available to streamline our processes. I'm grateful that our paths crossed, and know that many others will be thrilled for the opportunity to work alongside Seth.
I'm Seth — a full-stack developer, technical lead, and lifelong creative based in Oceanside, CA. I build modern web products from first principles.
After three years working as a digital nomad — shipping code from wherever the wifi held — I established a permanent base in Southern California. The studio name reflects that journey, with Oceanside now serving as headquarters.
I work at the intersection of design, engineering, and product strategy — embedded in agency teams as their technical lead, or working directly with founders from concept to launch. Roadshow Creative is the home for that craft: client work done right, and products built to last. I'm shipping multiple SaaS products and scoping product problems with AI-driven tooling.
Small projects and experiments. To keep the creative juices flowing.
A simple password generator that allows you to generate strong customizable passwords
A responsive tip calculator app that helps users calculate the correct tip and total cost of the bill per person
A data visualization dashboard prototype
Search and view users via the Github API
Newsletter signup form with error handling, focus management, screenreader accessibility and css animation
Open to new engagements. Whether you're an agency that needs an embedded technical lead, or a founder ready to ship — reach out.
Typically respond within 24 hours